Case · NGO website

The Choice Is Ours: a website
for a future without wars

The Choice Is Ours is an NGO promoting a resource-based economy and making a hope-cinema film. We built a website that:

speaks to its audience in seven languages, from Arabic to Chinese
explains the idea of RBE and the mission in plain language
gives every project of the organization its own page
turns a visitor into a subscriber and a project ambassador

Visit the website Screenshots

language versions: uk, en, es, fr, ar, zh, ru

projects with dedicated pages

articles in the movement’s blog

391

people already subscribed to project news

The case in brief

The Choice Is Ours is a Dnipro-based NGO that introduces people to the resource-based economy and supports the UN Sustainable Development Goals. Its flagship project is “A Movie That Will Change the World” in the new hope-cinema genre.

The organization needed a website for an international audience: it had to explain a complex idea without excess pathos, present the projects and gather people ready to subscribe and share.

We built the site around one action — “Subscribe and share”: the mission, methods and plan lead to the subscription form, while seven language versions let the movement speak to people in their own language.

Client

The Choice Is Ours NGO — a movement for an evolutionary shift to a resource-based economy.

Challenge

An international website that explains RBE and builds an audience for a future film.

Solution

7 language versions, project and RBE pages, a blog, subscription counter, reports.

Result

The site works in seven languages, and the counter shows 391 subscribers.

See the website in action

A walk through the home page: structure, design and key sections.

What we delivered

Every block of the site leads to one step — subscribe to the movement and share the idea.

Hero and mission

The movement’s slogan, a “Subscribe and share” button and blocks on mission, methods and plan.

7 language versions

Ukrainian, English, Spanish, French, Arabic, Chinese and Russian, with a switcher in the header.

Project pages

A Movie That Will Change the World, Social Network and BIM Model of the World — each on its own page.

What is RBE

A dedicated page explains Jacque Fresco’s resource-based economy and its 18 goals.

Movement blog

16 articles on hope-cinema, RBE and project news, with a carousel of fresh posts on the home page.

Partner and sign-up

A partner block with video, sign-up with a member counter, contacts and NGO financial reports.

Mobile version

All seven language versions, project pages and the sign-up form work smoothly on smartphones — where ideas get shared most.

Website screenshots

Click an image to enlarge it.

How we worked

From research to launch.

Analysis

We studied the mission, projects and audience: what a person must understand before subscribing.

Design

Calm visuals with large photos and clear blocks: mission, methods, plan, projects, team.

Multilingual

Seven language versions with separate URLs, a header switcher and hreflang for search engines.

Development

WordPress with a custom theme: the client edits projects, the RBE page, blog and forms.

Engagement

Sign-up with a counter, a contact form, social links and financial reports in the footer.

Launch

The site went live in all languages, and the blog and projects keep growing.

The result

A voice in seven languages

People across Europe, the Arab world and China can read about the movement’s idea.

Complex made simple

The mission, RBE and project pages explain the concept step by step without overload.

A growing audience

A sign-up form with a counter on every page gathers people who want to see the film.

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