Case · NGO website

Women. Power of Change:
a website about education and support for women

The Women. Power of Change NGO helps women in Ukraine grow by taking care of children’s education and care through M’Andryk International School projects. We built a website that:

tells the organization’s mission on the first screen
brings 6 education projects into one clear catalog
has a dedicated landing page with a sign-up form for each project
runs a blog about parenting and balance for women

Visit the website Screenshots

Women. Power of Change website on tablets

project landing pages with their own request form: from kindergarten to franchise

after-school clubs for children aged 1 to 12 on the Clubs page

2017

the year the first M’Andryk eco-kindergarten opened

articles and announcements in the organization’s blog

The case in brief

Women. Power of Change is an NGO that believes every woman deserves a dignified life, a career and self-fulfilment. Its tools are the kindergartens, schools, camp and clubs of M’Andryk International School, which take care of children’s education and care.

The organization needed a website that combines two stories: the mission of supporting women and specific education projects where parents can enrol a child today.

We built the website as a system: the home page tells about the mission, team and values, while each project got its own landing page with the offer, addresses and a sign-up form for a free trial day.

Client

Women. Power of Change NGO — supporting women through education and childcare.

Task

A website that explains the mission and leads parents to enrol in the projects.

Solution

A catalog of 6 projects, landing pages with forms, team, FAQ and a blog.

Result

The organization’s mission and education programs on one convenient website.

See the website in action

A walk through the home page: structure, design and key sections.

What we delivered

Every page leads to one action — sign a child up for a free trial day or get in touch with the organization.

First screen and mission

The organization’s name, slogan and Mission block instantly explain why it exists and whom it helps.

Project catalog

Kindergarten, school, online school, camp, clubs and franchise — cards with a summary and a link.

Trial day landing pages

Each project has its own page: the offer, addresses, schedule and a free trial day sign-up form.

Online school

Who it suits, the live lesson format, classes of 8-10 children and state-recognised documents.

Entrepreneurship support

A franchise consultation page for those who want to launch their own education business.

Blog

Articles on parenting, children’s emotions, burnout and women defending Ukraine — plus trial day news.

Mobile version

The mobile version is made for parents looking for a kindergarten or school on their phone: catalog, landing pages and forms work smoothly.

Website screenshots

Click an image to enlarge it.

How we worked

From research to launch.

Research

We mapped the audiences: mothers looking for a kindergarten or school, partners, volunteers and supporters.

Design

A warm, family-friendly style with large headings and photos — so the site earns trust from the first screen.

Structure

A home page about the mission, team and FAQ, a project catalog and a landing page for each project.

Development

A custom WordPress theme: the team adds projects, updates texts and publishes blog articles on its own.

Requests

Sign-up forms on every landing page, a thank-you page and tracking of the page each request came from.

Launch

A responsive version, Google Site Kit and Tag Manager for analytics, and blog content.

The result

Mission and action side by side

The site shows not only the organization’s values but real projects that help women.

An easy choice

Parents find the right program in a minute — from kindergarten to online school.

Requests from every page

Forms on all landing pages lead to sign-ups for a free trial day.

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