AI Push for e-commerce: How we personalized the Energy Bar online store

Energy-bar.com.ua is an online store of functional food: CBD products, bars, snacks, vapes.

We implemented AI Push — a system of personalized recommendations and email automation that:

  • increases conversion and average check
  • adapts to the interests of each user
  • presses for purchase
  • replaces the manual work of a marketer

What is AI Push ?

AI Push is an intelligent recommendation and email system that:

studies user behavior (views, purchases, cart)

generates personal product blocks

automatically writes and sends letters

adapts to changes on the site or in audience behavior

What we implemented

Personal recommendations on the site

Data is automatically taken into account: views, items in the cart, purchases.

Similar products

The buyer sees logical alternatives or complements, not random products.

Often bought together

The system shows pairs of products that are often purchased together — this creates a sense of “set.”

Popular products

Conversions for these products are 30% higher than average

Ready to transform your business?

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What we send (AI-Email)

Letter typeTriggerWhat we send
Abandoned cart30 min after adding to cartCart items + CTA
Bought together1 day after purchaseOften bought together
Personal offersEvery 7 daysProducts that are interesting to this user
Popular1 time per weekBestsellers
Welcome listAfter email registrationTop or promotional products
ReactivationIf inactive for 21 daysTop or promotional products
Viewed the product – did not add itIn 3 yearsProduct viewed

As AI itself writes

  • Chooses the topic yourself
  • Adapts style (emotional/rational)
  • Takes into account product type, segment, and context

result

  • Open rate: up to 42%
  • CTR for products: 9–14%
  • CTR for products: 9–14%

What else is in development?

AI Writer (MailWriter)

Generates email text, subject, CTA

AI-popups

The system itself decides when and what to show (joke, urgency, promotion, etc.)

AI analytics

Weekly reports on the effectiveness of blocks, letters, and popups

AI tests

Automatic testing of options: photos, titles, order

We have transformed the Energy-bar.com.ua website into a smart e-commerce platform that

  • recommends products herself
  • writes letters herself
  • brings back customers herself
  • sells itself

And all this without the team’s participation at every stage. You get a result, not another piece of software.

We are always ready to help you.

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